Proactive Skin Care Continued
Marketing
Proactiv uses celebrity endorsements in its marketing. Some of the famous entertainers who state that using Proactiv got them on "the path to clear, beautiful, star-quality skin" and are featured in a "Celebrity Spotlight" at the Proactiv web site are Vanessa Williams, Judith Light, Jessica Simpson, Stephanie Seymour and Elle Macpherson.
Proactiv products and packages can also be ordered direct from the company web site.
Similar Products
Some similar acne treatment products are:
- Klear Action Acne Treatment System
- Neutragena Salicylic Acid Acne Treatment with Microbeads
- Nature's Cure Two-Part Acne Treatment System for Males
- Clean & Clear Oil Absorbing Sheets
- Clearasil Maximum Strength Acne Treatment Cream
- CORESA Acne Treatment from Europe
Risks and Warnings
There is an ongoing debate between advocates of benzoyl peroxide vs. salicylic acid as the active ingredients in popular acne treatments. Basically, whichever chemical is most effective is the one you should continue to use. Some users have reported burning sensations and other irritating effects from these active ingredients, but this is somewhat to be expected since they are chemical peeling and exfoliating agents.
Proactive Solutions uses Resorcinol as one of its active ingredients. Resorcinol has been banned in Europe for use in cosmetics because it has been found to irritate the eyes and skin. Resorcinol is an ingredient of cigarette smoke.
By Steve Levenstein
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